Developing industry-leading sales organizations isn’t just about the carrot-and-stick, often outsize rewards for meeting sales goals. That may work well for a handful of natural-born sales champions. However, if you want a team of superstars, you need to do something more. A back-to-basics approach is what smart company leaders know is required to make sure they build the strongest foundation upon which to build an equally strong sales force. They take a thoughtful, systematic approach in each step of the process, from recruiting, onboarding, training, setting goals, development and providing feedback.